Automations

Sequences

~48K

Warmup Contacts

Integrations

Automation 1: New Lead (Systeme.io + Vydalytics)

When a lead enters via Systeme.io, they are added to ActiveCampaign and routed based on VSL watch percentage

Source

Systeme.io

→

CRM

ActiveCampaign

→

Tracking

Vydalytics

SPLIT based on VSL watch %

0 - 25% VSL

Sequence 1

Educate + Re-send VSL

They barely watched - know nothing yet

Goal: Get them to actually watch the VSL
Content: Education emails, curiosity hooks, re-send VSL link with different angles, mini content pieces that build interest

↻ Keep educating until they watch 50%+

EXIT when VSL reaches 50%+ →

Moves to Sequence 2 automatically

50 - 75% VSL

Sequence 2

Social Proof + Book a Call

They watched - they're interested

Goal: Get them to book a call
Content: Social proof, case studies, client testimonials, success stories, direct CTA to book a call / apply

EXIT when Call Booked or Sale

Automation 2: Disqualified / Deal Lost / No Show (HubSpot)

Non-converted leads are grouped into a long-term re-engagement sequence. If they book a call and it converts to a sale, they exit.

CRM

HubSpot

TRIGGERS (any of these)

Trigger A

Disqualified

Trigger B

Deal Lost

Trigger C

No Show

ALL CONVERGE into

Sequence 3

Long-Term Re-engagement / Nurture

Content: Nurturing emails, new content, client testimonials, live invitations, webinar replays, special offers, value-driven storytelling

Goal: Keep them in the ecosystem, rebuild trust, and re-qualify for a new call

Exit Condition

Call Booked + Sale

✓ If a lead in this sequence books a new call AND it results in a sale, they automatically exit the sequence

☰

Summary: 3 Sequences to Build in ActiveCampaign

Seq 1: Educate + Re-send VSL

Trigger: Vydalytics VSL 0-25%
Content: Education, curiosity, re-send VSL
Goal: Get them to watch the VSL
Duration: Until they watch 50%+
Exit: VSL watch reaches 50% → moves to Seq 2

Seq 2: Social Proof + Book a Call

Trigger: Vydalytics VSL 50-75% (or exit from Seq 1)
Content: Case studies, testimonials, success stories
Goal: Get them to book a call / apply
Duration: 5-14 days
Exit: Call booked or sale

Seq 3: Re-engagement / Nurture

Trigger: HubSpot Disqualified / Deal Lost / No Show
Content: Nurturing, testimonials, lives, new content
Goal: Re-qualify for a new call
Duration: 30-60 days (long nurture)
Exit: Books a call + Sale = exits sequence

⚡

Integrations to Set Up

Systeme.io → ActiveCampaign

Method: Webhook or Zapier/Make
Data: Email, Name, Source
Action: Add contact + tag "Systeme.io"

Vydalytics → ActiveCampaign

Method: Native webhook or Zapier
Data: Email + VSL watch %
Tags: "VSL_0-25" triggers Seq 1
Tags: "VSL_50-75" triggers Seq 2
Auto-exit Seq 1 when tag updates to 50%+

HubSpot → ActiveCampaign

Method: Native integration or Zapier
Trigger 1: Deal stage = "Disqualified"
Trigger 2: Deal stage = "Deal Lost"
Trigger 3: Contact property = "No Show"
Trigger 4: Deal stage = "Won" → EXIT Seq 3
Action: Apply matching tag in AC

Source / CRM

Trigger

Process

Sequence

Cold / Educate

Lost / Disqualified